Successful Social Media Campaigns in Radiology
Published on the Oct. 30, 2014, DiagnosticImaging.com website
By Whitney L.J. Howell
For radiologists, social networking isn’t about status updates, posting pictures, or sending out tweets. It’s about sharing information and staying connected with patients, colleagues, and referring physicians – and it’s a necessity in today’s healthcare environment.
In fact, according to a recent study published in Academic Radiology, social networking is one of the most effective patient-engagement arrows radiologists have in their quiver. And ignoring it could put radiologists in a more isolated position.
“The alternative is that a radiologist becomes less connected compared to their colleagues, a dangerous situation in the current competitive healthcare environment,” wrote lead study author William Auffermann, MD, PhD, a cardiac imaging radiologist at Emory University School of Medicine. “Consequently, online social networking services are a vital aspect of a radiologist’s career and may be readily incorporated into one’s daily practice.”
Having a social networking presence is particularly vital when misinformation, such as incorrect data about radiation dose, can spread rapidly online.
Read the article in its entirety at its orginial location: http://www.diagnosticimaging.com/practice-management/successful-social-media-campaigns-radiology
Does the ACO Model Commoditize Radiologists?
Published on the Oct. 30, 2014, DiagnosticImaging.com website
By Whitney L.J. Howell
For U.S. healthcare, new payment models are no longer the catchphrases of the day. They’re also not yet realities. But that doesn’t mean health systems aren’t trying them on for size, searching for one that makes the biggest impact in controlling costs, and pumping up patient experiences.
The question is – what has this meant for radiology so far?
Accountable care organizations (ACOs) are at the top of the new payment model list, but there’s no consensus about whether they’re fulfilling patient-satisfaction and cost-savings goals. In fact, out of the 32 original Centers for Medicare & Medicaid Services (CMS) Pioneer ACOs from 2012 that opted to test this system design, only 19 remain active. The rest dropped out of the pilot, citing either too much financial risk or the inability to meet Medicare savings goals.
Read the article in its entirety at its original location: http://www.diagnosticimaging.com/practice-management/does-aco-model-commoditize-radiologists?GUID=EF943FEE-BD0C-44C7-A1BC-C82F32210979&XGUID=&rememberme=1&ts=31102014#sthash.6BldBTSs.dpuf
Who am I?
I’m a seasoned reporter, writer, freelancer and public relations specialist with a master’s degree in international print journalism from The American University in Washington, D.C.
I launched my journalism career as a stringer for UPI on Sept. 11, 2001, on Capitol Hill. That day led to a two-year stint as a daily political reporter in Montgomery County, Md. As a staff writer for the Association of American Medical Colleges, a public relations specialist for the Duke University Medical Center and the public relations director for the UNC-Chapel Hill School of Nursing, I’ve earned in-depth experience in covering health care, including academic medicine, health care reform, women’s health, pediatrics, radiology, and Medicare.
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