Whitney Palmer

Successful Social Media Campaigns in Radiology

Published on the Oct. 30, 2014, DiagnosticImaging.com website

By Whitney L.J. Howell

For radiologists, social networking isn’t about status updates, posting pictures, or sending out tweets. It’s about sharing information and staying connected with patients, colleagues, and referring physicians – and it’s a necessity in today’s healthcare environment.

In fact, according to a recent study published in Academic Radiology, social networking is one of the most effective patient-engagement arrows radiologists have in their quiver. And ignoring it could put radiologists in a more isolated position.

“The alternative is that a radiologist becomes less connected compared to their colleagues, a dangerous situation in the current competitive healthcare environment,” wrote lead study author William Auffermann, MD, PhD, a cardiac imaging radiologist at Emory University School of Medicine. “Consequently, online social networking services are a vital aspect of a radiologist’s career and may be readily incorporated into one’s daily practice.”

Having a social networking presence is particularly vital when misinformation, such as incorrect data about radiation dose, can spread rapidly online.

Read the article in its entirety at its orginial location: http://www.diagnosticimaging.com/practice-management/successful-social-media-campaigns-radiology

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